Privacy Policy
Last Updated: 2026
World of Toys Ltd ("we," "us," "our," or "Company") operates worldoftoysltd.co.uk (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, including all associated features and functionality.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using worldoftoysltd.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, and other identifying information you voluntarily provide when subscribing to newsletters, submitting enquiries, or registering for services.
- IP Address: Your Internet Protocol (IP) address automatically recorded when you access the Website.
- Cookies: Information stored on your device through cookies and similar tracking technologies.
- Usage Data: Information about how you interact with the Website, including pages visited, time spent, referral sources, and device information (browser type, operating system).
- Location Data: Approximate geographical location derived from IP address.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve the Website and its features.
- To conduct analytics and understand user behaviour and preferences.
- To track affiliate conversions and commission purposes with partner casinos.
- To send promotional content, newsletters, and updates (with your consent).
- To respond to your enquiries and provide customer support.
- To comply with legal obligations and enforce our Terms of Service.
- To prevent fraudulent activity and enhance Website security.
Cookie Policy
We use cookies and similar technologies to enhance your experience on the Website. Cookies are small data files stored on your device that allow us to recognise you and remember your preferences.
Types of Cookies We Use:
- Essential Cookies: Required for Website functionality.
- Analytical Cookies: Help us understand how visitors use the Website (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track your interactions with partner casino links for commission purposes.
- Marketing Cookies: Used for remarketing and promotional purposes.
Cookie Management: You can control cookie settings through your browser preferences. However, disabling certain cookies may affect Website functionality. You may also opt out of Google Analytics by using the Google Analytics Opt-Out Browser Add-on.
Third-Party Links
The Website contains links to external websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. We strongly encourage you to review the privacy policies of any linked websites before providing personal information or engaging with them.
When you click on affiliate links and access partner casino websites, you are subject to their respective privacy policies and terms of service. We have no control over their data collection, use, or security practices.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights regarding your personal data:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right of Rectification: You may correct inaccurate or incomplete personal data.
- Right of Erasure: You may request deletion of your personal data under certain circumstances.
- Right of Restriction: You may restrict how we process your personal data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to marketing communications and certain processing activities.
- Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO).
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Specifically:
- Personal data collected for newsletter subscriptions will be retained until you unsubscribe.
- Affiliate tracking data will be retained for the duration required for commission settlement, typically up to 90 days.
- Analytics data may be aggregated and retained for up to 26 months.
- Enquiry data will be retained for up to 2 years unless you request deletion.
You may request deletion of your personal data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:
Email: privacy@worldoftoysltd.co.uk
We will respond to all enquiries within 30 days in accordance with GDPR requirements.
Disclaimer: This Website is intended for entertainment purposes only. By accessing worldoftoysltd.co.uk, you acknowledge that you are of legal age in your jurisdiction and that you have read and understood this Privacy Policy.